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Flax Roots

Advantage Club

CBD Advantage Club

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Sign up to receive a fortnightly update that includes upcoming events, special deals, latest business openings and CBD news. 


You will also automatically go in the monthly draw where TWO lucky subscribers each win a $50 voucher from a central city business.


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Actively engage with business people and key influencers in Hamilton’s CBD to connect, collaborate and create new initiatives.

Business Events

Check back soon for more events!

Ambassador Programme

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Kirikiriroa – Hamilton Ambassador Programme is a course designed for people engaging with both New Zealand as well as international visitors who come to Hamilton and the wider Waikato.


The purpose is to help create storytellers and ambassadors who can connect with people and authentically engage with what all New Zealanders understand as ‘manaakitanga’ and ‘kaitiakitanga’.

The programme helps to build knowledge of the history, special places and people of Kirikiriroa- Hamilton to proudly share with manuhiri; to extend an understanding of what it takes to authentically connect with visitors, to contribute to the ongoing and future success of Hamilton by providing simple tools to enhance visitor and customer experiences right across the mighty Waikato region.

Participants engage in a three-hour workshop delving into the history and unique stories surrounding the backbone of the city- the Waikato river, including early Māori history and legends, experience of early explorers and European settlers, the Waikato land wars right through to the exciting regional growth and economy of today.

During this bespoke programme you’ll explore ways to connect, engage authentically and make a real difference to visitors from around NZ and the globe, ensuring they’re left with a highly memorable and lasting impression of the specialness of Kirikiriroa-Hamilton.


Become an AMBASSADOR for our place. Registrations now open!


Ambassador Programme
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